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Chinese Company Creates 3D Holograms For 75th Batman Anniversary

June 12, 2014

Hong Kong-based company Alife Studios, through its parent enterprise Artificial Life, was awarded a contract by Warner Bros to create 3D holograms depicting classic versions of the Batmobile from the Batman comics. The project represents part of this year's celebrations to mark the 75th anniversary of the Batman character and brand, the company said in a press release.

Applying for the bid, the Chinese company delivered a unique concept for a Batman-themed exhibition, which included a physical model of the fictional character's operational headquarters—the Bat Cave. 3D animated versions of five historic Batmobile designs from different Batman movies will be displayed. This will be done by employing a 3D transparent holography technique. The exhibition will travel to over 20 different cities throughout Asia, among them Beijing, Shanghai, Hong Kong, Taipei and Kuala Lumpur.

According to Artificial Life chairman and chief executive Eberhard Schoneburg, the holographic effect achieved by Alife Studios for the exhibit is very impressive. The 3D animations of the Batmobiles that will be projected look very realistic, Schoneburg noted, adding that the whole thing had proved to be a "fun and exciting project" for the company.

Conceived by artist Bob Kane and writer Bill Finger, the Batman character first appeared in the May 1939 edition of DC Comics-published series "Detective Comics." Since then, the superhero alias of Bruce Wayne has become one of the most popular comic book characters of all time, starring not only in a series of comics but also in various animated and live-action TV shows and feature films, as well as numerous video games.

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